Let's Talk About Needs Baby, Let's Talk About You And Me...

As discussed previously, we are constantly bombarded by thousands and thousands of advertisement messages constantly and consistently. So how do we sift through all those messages to chose products we want to buy? Advertisers rely on 15 ad appeals of basic needs which appeal to people as they are making judgements about ads:

1. Need for Sex
2. Need for Affiliation
3. Need to Nurture/Be Nurtured
4. Need for Guidance
5. Need to Aggress
6. Need to Achieve
7. Need for Prominence 
8. Need for Attention
9. Need for Autonomy
10. Need to Satisfy Curiosity
11. Physiological Needs
12. Need for Aesthetic Sensations
13. Need to Escape
14. Need for Safety
15. Need to Dominate

Most advertisements fulfill some or most of these needs in order to appeal to consumers. After all, humans have many needs and when they are not fulfilled in their love lives, their friendships, their careers, their social lives or their academic lives, they look to fulfill those needs some other way. Advertisements just provide the venue.