Clearly, the most obvious need this advertisement is appealing to is the need for sex. As we all have heard over and over again, sex sells. And those who created this commercial certainly used sex to sell their beer. They had a half naked, hot chick in a sultry voice sexually stroking the side of the phallic-shaped beer bottle to evoke sexual desires and needs in its consumers.
Beisdes sex, this commercial also evoked other needs, such as the need for attention. As human beings we all want to be looked at and noticed, especially in a positive light. The woman selling this beer has an air of confidence which demonstrates that she knows she's being looked at and being given attention. If you drink this beer, perhaps you can get that kind of attention, too...maybe even from a girl like her!
The need for curiosity is also being evoked by this commercial. The woman insists that you "try one today," making you curious about what it takes like and encouraging you to buy a Troegs and try it immediately.
To a certain extent, this commercial also appeals to physiological needs, like the need for food, air, water and shelter. Many frat brothers at Lehigh would vehemently argue that beer is a basic human need, up there with water and food and porn... while our survival may not depend on beer, I guess it can fall into the physiological needs category as a form of drink.
Lastly, this commercial certainly resonates aesthetic sensations. The girl holding the beer is clearly visually appealing and attractive and that is being used to sell the product.
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