Porsche 911 Carrera Commercial

At the heart of this commercial is the need to escape. The young boy is confined in a classroom and all he wants to do is be outside with the Porsche. Although he is clearly too young to drive, he is already afflicted with a passion for the luxury sports vehicle and it consumes his thoughts not only in class, but also in the library and throughout his school day. The very second the bell rings, he rushes to the Porche dealership and is allowed to sit inside the car. He takes a deep breath as if he just went to outer space and back. To this little boy, a Porche is an escape. Through this sports car, he can escape the mundane activities of his daily life to a place where he can go speeds up to 177mph and where he can zoom by the entire world.

The commercial also evokes the boys' need for autonomy. He cannot wait until he grows up and is able to afford this car (in approximately 20 years). He wants to grow up and make enough money to be able to afford a car as fine as a Porche.

Through this need for autonomy, he also has a need to achieve. This commercial makes is very evident that the Porsche 911 Carrera is a very expensive car, which can only be afforded by very elite, successful people. For this young boy, he knows that when he gets his license in a few years he won't be able to afford his dream car. Instead, he tells the man at the car dealership that he'll be back in about twenty years, insinuating that it will take that long for him to save up enough money to afford a Porsche. The commercial, therefore, evokes the need to achieve success and the need to achieve money.